After reading through the brief I have decided to focus my target group on home owners. This is because on a global scale home owners are the largest consumers of non-renewable energy sources i.e. oil, gas, electricity. The fact that businesses and factories and refineries are the ones using the most energy is only to compensate for the everyday man. First-world civilizations have become accustom to using energy simply because it is there. This fact will never change. But by letting the consumers visually engage with the energy and resources they are using up they will be morally inclined to monitor their usage.
I believe a big reason behind the worlds energy crisis is because the people that are consuming the energy are unaware to the repercussions. People react and engage better to visual elements of information. This shall be a big influence in my interface designs
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